Social media

Social media audits for corporates and universities: Part one

The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However, some have seen the potential, invested, and are now reaping the rewards. Sheffield Business School are Social media audits for corporates and universities: Part one

Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?

This week Simon Cowell has been tweeting pictures of himself with his new baby.  Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you?  Have you thought about your online ‘brand’ and how you reflect this across all social Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?

Content Marketing – How to make money from your business in 2014 – just from your brainpower

A couple of years ago, we got a consultant in to help us win new business.  It was the depths of the recession and it was tough.  There was no magic wand but one thing really stuck:  he said ‘you should be earning passive income’. This was a completely new phrase to me.  He defined Content Marketing – How to make money from your business in 2014 – just from your brainpower

The Woe Factor; Designing for Kindle

Davy McDonald

Victoria and team contacted me a while back with regard to designing and producing a new eBook about writing skills and techniques for blogging. I thought this was a great subject for a book, as writing blog posts, scheduling their posting and getting a worthwhile social networking benefit from them is a quite neglected, but increasingly important, The Woe Factor; Designing for Kindle

Twitter – Tweeters warned about contempt of court – could your tweet land you in jail?

The attorney general, Dominic Grieve QC MP and the Lord Chief Justice for England and Wales the Lord Thomas yesterday published a revised judicial protocol and revised guidance on the disclosure of unused material in criminal cases. In plain English, these guidelines remind the press and the public that if you post information on social Twitter – Tweeters warned about contempt of court – could your tweet land you in jail?