How to become an Amazon bestseller in 2 days
We decided to see if we could become an Amazon bestseller when we launched our new ebook, How to Write a Top-Ranked Business Blog. Here we share how we did it.
Social media
Do you want to be part of our Social Media Experiment? #SocMedX
Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make the usual announcement. Northern Lights has done that before and it … Do you want to be part of our Social Media Experiment? #SocMedX
Share this too – Part Two
Last week I reviewed the CIPR’s new book on social media, Share this Too. I wanted to pull out a nugget from each of the 30 contributors, so covering the rest here, part two. 1. Sharon O’Dea Sharon’s chapter on gamification disturbed me – particularly having this in a book for the PR industry. She … Share this too – Part Two
Share This Too – social media has gone mainstream
The CIPR, the PR’s professional body, has done itself proud. A new book, Share this Too, which came out last month, puts the world of social media into a strategic, PR context. I have long since argued that the PR industry should be the ‘go to’ people for social media but we have been playing … Share This Too – social media has gone mainstream
Why your business needs you to write thought leadership papers
Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In Victoria Tomlinson’s soon to be published e-book, How to write a … Why your business needs you to write thought leadership papers
Can social media help reinvent the High Street and are there any lessons corporates can learn?
Social media has long since gone beyond the realms of chatting with friends, to being a key tool in business. And recently the Daily Telegraph said it could play a vital role in boosting retail sales. Most shops have Facebook pages and Twitter, but how many are actually using them to effectively engage with their … Can social media help reinvent the High Street and are there any lessons corporates can learn?
Top UK University Business Blogs for SEO
The university business blog is a relatively new phenomenon. While students themselves embraced social media early on, the universities at which they study took a little longer to see the engagement potential of blogging and social media. My specialist areas are around website development and search engine optimisation (SEO), so I’ve a particular interest in … Top UK University Business Blogs for SEO
Social media and REF score: how universities are helping academics to increase engagement
The Guardian recently highlighted how public engagement for universities is changing. Engagement as a two-way process is now a necessary part of university research and the publication of academic work. But for many academics and researchers, it involves a big culture shift. Moving from a culture of ownership and protection of ideas, to one where … Social media and REF score: how universities are helping academics to increase engagement
Why are housing associations and social media still not walking hand in hand?
It’s been just over a year since we in Harrogate put together our e-guide on Social Media for Housing Associations and talked about how housing associations need to embrace social media and marketing. But 12 months on it seems that there are still not enough housing associations using social networking sites to engage with their … Why are housing associations and social media still not walking hand in hand?