Social media - Page 12 of 24

Just because I am “young”, doesn’t mean I know how to use social media in business!

Northern Lights | 2 August 2013

Nineteen-year-old Tom is currently working at Leeds-based CMS Advertising. He recently attended a University of York two day master class in social media led by Northern Lights PR. Here, he reflects on what he learnt. Last month I attended the University of York’s two day social media masterclass at York University. Like most people my … Just because I am “young”, doesn’t mean I know how to use social media in business!

How to set up a Twitter account from scratch for business engagement

Northern Lights | 23 July 2013

Twitter is great to engage directly with key industry influencers. This blog is about how to get results quickly from a new Twitter for business account.

5 reasons why PR must be linked to your core business

Northern Lights | 26 June 2013

I am blazing. Not for us, but a poor company that must have paid considerable money for a great PR idea – and then have the impact of their campaign lost into the ether. We are helping a client with an internal communications strategy and implementation. Most of the executive team are on board, a … 5 reasons why PR must be linked to your core business

Grab the subject – 3 media interview tips

Northern Lights | 28 May 2013

This weekend I was on the BBC1 Breakfast sofa with Charlie Stayt and Louise Minchin to talk about Sally Bercow on Twitter. A few weeks ago I was trained for just this moment by The BBC Academy (this link goes to my blog explaining the initiative and tips from the training). So how did it … Grab the subject – 3 media interview tips

Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people

Northern Lights | 14 May 2013

Senior people are struggling to understand and use Twitter. Here are 7 easy Twitter training steps for senior people to get you started and be strategic. Learn how to target potential new customers and build relationships with them – a new form of networking This week we had a cry from one of our … Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people

Top 10 media training tips for expert women – and men – giving media interviews

Northern Lights | 5 May 2013

Mrs Moneypenny of the FT asked this weekend ‘are you an adept user of social media?’ Since most of the FT’s readers are boardroom directors, I would anticipate the answer to that question would not only be ‘no’ but more likely ‘you must be joking’. This is a major issue in the UK: senior … Top 10 media training tips for expert women – and men – giving media interviews

Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy

Northern Lights | 26 April 2013

We’re always looking for examples of businesses that use social media well. Its immediacy can be both a blessing and a challenge in PR. One company that uses social media really well is Petplan. As a B2C pet insurance company, they have a great presence on Facebook, as they know that’s where their customers are. … Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy

Search engine optimisation training (SEO) – what is a good bounce rate for a website?

Northern Lights | 17 April 2013

We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to, and what activities have been happening to cause the increase in bounce rate.

5 social media lessons every chief executive should learn from Paris Brown

Northern Lights | 11 April 2013

Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.