I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using social media – from consultants and GPs to occupational therapists and … What businesses can learn from mental health practitioners
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to the … Google changed its algorithms this week – three steps to ensure your website is highly ranked
Does your company have an intranet? How useful is it? If your intranet is a useful and time-saving portal that you visit many times a day, then you’re in the minority. An effective intranet that is functional, easy to use and has been created with the buy-in of both senior managers and employees is one … How to build a successful intranet for your company
Lucy Kellaway wrote in her FT column this week about the distraction of social media and her own ‘cyber loafing’ at work.
She rightly points out that corporate response to internet abuse is ‘wildly inadequate’, with most companies relying on issuing guidelines and doing some monitoring – but says they might as well not bother.
We have worked with insolvency practitioners for more than 20 years. Without doubt, the most difficult part of their job is making people redundant. It’s an extremely pressured job and when you go into a company, your legal duty is to protect the assets of people who have lent money or are owed it, such … 9 tips for insolvency practitioners – learn from #HMVemployees and don’t get caught out by Twitter
When done well, Pinterest can be a great part of your overall SEO strategy, and an invaluable source of traffic to your site.
When done badly, it can be a waste of your valuable time, and a possible dent to your brand’s reputation.
With this in mind, here are my top tips on what you should and shouldn’t be doing to build your presence on the internet’s biggest pin board.
Yesterday, 11 civil servants at Iain Duncan Smith’s department for work and pensions were sacked for using Twitter or Facebook. The DWP’s website says it has 5,345 employees – so 2% of the department have been reprimanded, given written and final warnings, or sacked. Is that shocking?
If you want your blog to be successful you need to post regularly. That might be monthly, weekly or daily. For most professional, business and academic blogs we would recommend weekly.
Here are our tips to help you create a blog editorial calendar and to post regularly
Emily Knowles is a media studies graduate working in PR and copywriting. After finishing my degree in 2011, my prospects of finding a decent entry-level job looked bleak. My marks were all right, but not outstanding, and the last sports award I won was in senior school. 1. Bleak prospects for job-hunting graduates The only … Were our universities right – ‘social media is a modern obstruction to gainful employment’?
