Social media - Page 15 of 24

UCAS shows universities and businesses how to use Facebook for real customer engagement

Northern Lights | 17 August 2012

A’ Level results are out. Great excitement for some, disappointment for others – and uncertainty for large numbers. Will their university of choice still accept them if they just missed a grade? The hard work has started at both UCAS and in universities – answering thousands of queries and helping students through clearing. Most businesses … UCAS shows universities and businesses how to use Facebook for real customer engagement

The five Facebook faux pas that could cost you a job

Northern Lights | 16 August 2012

Guest blog by Sarah Larby The five Facebook faux pas that could cost you a job Like many people, I saw social media as a way of keeping in contact with friends, uploading photos and following trends and celebrities. However, having read Northern Light’s ebook ‘From Student to Salary’ I realise it can be used … The five Facebook faux pas that could cost you a job

Students must be educated in social media

Northern Lights | 7 August 2012

Are teachers and academics short changing our young people? In academic and educational circles, many have been slow to adopt social media – and there are still those who are dismissive of social media as a lot of silliness. Perhaps an element of intellectual snobbery? Lecturers don’t have social media skills Whatever the reason, students … Students must be educated in social media

What are the social media risks and opportunities for professional firms?

Northern Lights | 24 July 2012

What are the greatest risks from social media for law firms? This was one of the topics I covered at a talk I was invited to give to the Professional Services Marketing Community in Dubai – as well as looking at the opportunities. Delegates were in marketing and business development roles from many of the … What are the social media risks and opportunities for professional firms?

How to ensure your chief exec avoids a ‘Jimmy Carr’

Northern Lights | 25 June 2012

Last week the media was in the midst of a tax avoidance frenzy, with comedian Jimmy Carr the focus of the tirade. While the headlines were about the tax issues, ‘stars who avoid tax are no better than benefit cheats’, the story began because Jimmy Carr was caught doing exactly what he had slated … How to ensure your chief exec avoids a ‘Jimmy Carr’

Is your company at risk from your employees using social media?

Northern Lights | 15 June 2012

This blog first appeared on the Chief Learning Officer Middle East – The Social Network Community for L & D and HR Professionals website Employers are in a dilemma. How should they manage their employees’ use of social media? Many bosses are blocking access to Facebook and YouTube, thinking this will ‘protect’ their business. Actually, … Is your company at risk from your employees using social media?

Content is king: How social media has given greater credibility to communications in business

Northern Lights | 6 June 2012

When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns using Facebook, Twitter and other platforms but there were few B2B case … Content is king: How social media has given greater credibility to communications in business

Why your LinkedIn profile must be 100% complete – and how to do it

Northern Lights | 11 May 2012

I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending to see who was already on LinkedIn and how … Why your LinkedIn profile must be 100% complete – and how to do it

Why Housing Associations need to embrace social media

Northern Lights | 23 April 2012

Is the social housing sector being over cautious in not embracing social media? Members of The Guardian’s housing network certainly think so. In February a poll of Guardian housing network members revealed that 83 per cent do not think the housing sector is realising the full potential of social media. A month after this poll … Why Housing Associations need to embrace social media