Looking back through Northern Lights’ blogs I see I started the year talking about how to work with journalists. It’s a theme I have come back to because throughout the last 12 months I have met so many people who are afraid of media interviews. Even senior people who are accomplished public speakers are wary … Taking the fear out of media interviews
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained more influence than marketing directors over the past few years. Rogers puts this down … Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
We have just written a free guide for employers on how to create a social media policy for their employees (and have a free breakfast event in Leeds on Wed 7 December on this subject) This guide is in response to a growing number of queries from our clients and contacts about a number of … Top tips for creating an employee social media policy
I am so frustrated! Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical. In our case we initially tried to do this through social media … How did the PR industry lose the social media battle?
If you have one shred of doubt left about the business value of LinkedIn……. Read this! Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and pick things up with your customers. At the weekend I spotted a … If you have one shred of doubt left about the business value of LinkedIn…….
PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that PR agencies who don’t keep up to date with SEO could fall foul of Google’s … PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking
This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and financial strength. As the infographic shows, it is not just volume that determines the … The Charity 100 Social Index: The link between social media strategy and financial strength of charities
I mentioned that I have been on a social-media-holiday-reading-fest. A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs. SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book … 8 easy steps to improve your search engine rankings
This summer I have been on a glut of holiday reading about social media. I had thought I was buying the more ‘advanced’ books and while most of them covered a lot of basics for newbies, each book had a number of new ideas and tips. But what struck me most as I ploughed up … Twitter is the favourite social media of the gurus
