My last blog covered the tips I took away from the CIPR Northern conference. But I couldn’t cover all the gems I want to share with our clients in one blog. So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking … More transforming social media tips
OK, these tips may not exactly transform your business but they are very good. And I’m following one of the tips myself which is to do better blog headlines. I’ve spent the day in Durham at the CIPR’s northern conference. It’s not often you are able to say that every speaker was good, engaging and … Six amazing social media tips to transform your business
BT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.
According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’
With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking. It is already hugely popular in cities … Foursquare: check in and check out of Facebook?
We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used. Camilla Barnard at Rude Health talked to us about how they are using Twitter and Facebook for their business. Rude Health’s experience and … Social media case study
A lot of our clients don’t ‘get’ Linkedin. They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts. What could they get from Linkedin? One of the answers is interesting research. Let’s look at two examples Joining Linkedin groups For … Learning from Linkedin
What do you do on a miserable, cold Bank Holiday weekend? Too wet to garden, I went self-indulgent and rented out the films I never got to see in the cinema. Settling down to Julie and Julia, I realised a key theme of the film was that of blogger Julie Powell. I’ve been thinking what … Julie and Julia
This. is the question that I have been asked today by a PR student. She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix. How does … Is blogging changing the role of PR?
Website designers – the techies – say that your blog should not link to other blogs. These techies are understandably focused on driving traffic to websites and say that if you include links to other people’s blogs (from your blog), then it is actually driving traffic away from your site. But blogs are about communities … Should we let ‘Techies’ win the battle of blogs?
