Social media

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

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Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always. If your blog or article … Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

How are councils making use of social media?

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For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small meetings to major catastrophes, creating an effective and engaging social media community can be a significant challenge. While managing … How are councils making use of social media?

How did Northern Lights break into international trade?

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Northern Lights broke into exports in just 28 days and used LinkedIn and social media to research the market, secure overseas meetings and sign its first international deal in the Middle East. Here, chief executive Victoria Tomlinson explains how Northern Lights targeted overseas markets, researched export opportunities, sought introductions to business leaders in other countries … How did Northern Lights break into international trade?