My last blog looked at Nine Steps To Build An Online Brand, offering a few simple steps to create a simple but engaging presence that will help business leaders to use the internet and digital technology to win new business. One of the key elements of this process was harnessing the power of social media. … Eight common social media mistakes – is your business guilty?
Today every business owner recognises the importance of a strong online brand – even if it’s still on the “to do” list. Finding you on Google and researching who you are is now an integral part of every customer’s buying process. Northern Lights works with a wide number of B2B organisations, public sector bodies, educational … Nine steps to build an online brand
What do companies of the future look like? And what sort of boards do you need to run them? From the discussions at a Heidrick & Struggles breakfast debate this morning, traditional corporates are struggling to think digital, disrupt their existing models or recruit the talent to help them. However, all is not hazy. Our … Digital disruption – how is it shaping companies and boards of the future?
I ran a training day for a group of consultants last week, as the first stage of building their profile. Their homework was to print out a blog they follow and then tell us all why they like it. It’s a great way to get people thinking about blogs and how to make them work. … What makes a good blog?
In a major new piece of research, Northern Lights has ranked Yorkshire’s leading law firms based on the strength of their online presence and asked how are law firms winning business online? As part of the research, Communications Director Ben Pindar met with more than 30 law firms to gauge their appetite for social media … How will social media benefit professional services firms?
The race to remain popular in the fickle world of social media is relentless and it fuels a constant tidal wave of updates and new features across every platform. However, Twitter have outdone most with eight updates and new features this year – four of which have landed this week! Twitter is a giant of … Retweet with comment is latest bonus for businesses on Twitter
Hard to believe, but it is YouTube’s tenth anniversary this year. Hard to believe because surely it’s been around for more than ten years? I was asked by a journalist the other day about the significance of YouTube. Here are the ten ways I think it has had most impact. 1. Better teaching and learning … 10 awesome ways YouTube has changed our world in 10 years
The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to see social media being covered from a strategic perspective rather than as … Should CEOs be on twitter? Why they should – and why they shouldn’t
Keith Tully at Real Business Rescue has created this infographic to demonstrate how companies are using social media to improve their profile, build relationships and, most importantly, win new business. His insights show that social media will continue to rapidly grow in importance for the B2B market over the next year, while social media advertising … The potential of Social Media for B2B in 2015
