Victoria Tomlinson of Northern Lights was guest speaker at the University of Southampton’s HealthPharma Conference in the summer. Here she talks about how social media can help academics to demonstrate and improve significance and reach of their research – both important under the new REF framework where impact counts for 20% of the assessment. Read … Research, Social Media and REF impact #HealthPharma
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can quickly create content that guarantees they are found on search … What is the best social media platform? Part One
What should businesses do? Three years after creating Google Authorship to link content back to the original author and help improve search engine rankings, Google has announced via Google+ that it is dropping the much-loved tool. Northern Lights associate Jonny Ross, of Jonny Ross Consultancy, has previously written about the benefits of Google Authorship on … The death of Google Authorship
Apologies if some of the links in this blog post do not work, we have transferred this blog to the Next-Up website from our old Northern Lights PR website. Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion … Director LinkedIn profiles – how to write them?
Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together, and it’s a debate that will rage on while the technology giants and businesses alike battle to understand how to harness the opportunities.
The arrival of September means many things. The end of summer, a new school term, increasingly congested roads and the countdown to Christmas. However, in the business world it marks a return to activity after a holiday-induced lull in activity and also, the start of the events season. Business events continue to grow in popularity … How to plan a successful business event
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number of businesses out there who have to work harder to make … Why should SMEs consider PR?
In last week’s blog about online reputation management, I looked at the importance of online branding, how to check your online reputation and how to respond to negative comments. In this instalment, I dig deeper and look the rising tiding of cyber extortionism, safeguarding your brand online and, most importantly, how to improve your online … Ten step guide to online reputation management – part two
