The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of media coverage in the process. But, what lessons can we learn … Four lessons Boaty McBoatface can teach us about online campaigns
Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting this marketing channel. She asked me to write a short blog … Does social media work for B2B businesses?
Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging about 10 years ago when I realised its massive potential to enhance my professional brand and reputation and … “Blogging opened doors and enhanced my professional reputation”
Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.
Thoughts about what doctors should be allowed to tweet
This is my smug face. I’ve made some bold predictions in my time and this is one of those rare occasions when I get to say “I was right!” – I’m hoping few will remember my claim that Google+ will be the next big thing. Twitter is going to increase its character count from the … Life beyond 140? Twitter considers 10,000 characters and Ben was right!
For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small meetings to major catastrophes, creating an effective and engaging social media community can be a significant challenge. While managing … How are councils making use of social media?
Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.
Catherine Manthorpe works at the University of Hertfordshire and after attending a one-day Training Gateway course on ‘how to develop a social media strategy’, led by Victoria Tomlinson, founder and chief executive of Northern Lights PR , has become very interested in how social media can be used by academics to extend the reach of … Reaching out to wider audiences – how to help researchers develop effective social media strategies
