Back in April I talked about how Periscope could benefit business as it was launched to the world. This new live video streaming app from the people at Twitter allows anybody in the world to broadcast what they are doing live, simply by using a mobile phone to film events. It’s proved to be a … How can businesses use live video apps like Periscope?
The race to remain popular in the fickle world of social media is relentless and it fuels a constant tidal wave of updates and new features across every platform. However, Twitter have outdone most with eight updates and new features this year – four of which have landed this week! Twitter is a giant of … Retweet with comment is latest bonus for businesses on Twitter
Two new contenders crashed onto the social media scene last week – Periscope and Meerkat. Both are live video streaming apps and their arrival is already being hailed as a revolutionary moment in the way we communicate with customers and with each other. Unsurprisingly, in the fast-paced world of social media, Meerkat already appears to … How will Periscope or Meerkat benefit business?
The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to see social media being covered from a strategic perspective rather than as … Should CEOs be on twitter? Why they should – and why they shouldn’t
Office parties in the holiday season are an important part of rewarding and motivating staff, but in the social media age they can be fraught with potential pitfalls for damaging your brand and causing costly employment issues. With staff’s lives now intertwined with Facebook, Twitter, Snapchat and a wealth of other social media platforms, occasions … Managing social media at the office party
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can quickly create content that guarantees they are found on search … What is the best social media platform? Part One
The arrival of September means many things. The end of summer, a new school term, increasingly congested roads and the countdown to Christmas. However, in the business world it marks a return to activity after a holiday-induced lull in activity and also, the start of the events season. Business events continue to grow in popularity … How to plan a successful business event
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to provide adequate holiday cover and ensure those all important … Keeping business communications alive over the holiday season
How to use Twitter for business and create Twitter lists – a three step plan to be strategic The first part of this blog covered First Steps for Twitter Beginners. Hopefully you have now set up your profile, followed a few people and posted your first tweet – or two! Part two of this blog … Twitter for Business: Lists
