Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make the usual announcement. Northern Lights has done that before and it … Do you want to be part of our Social Media Experiment? #SocMedX
Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In Victoria Tomlinson’s soon to be published e-book, How to write a … Why your business needs you to write thought leadership papers
Social media has long since gone beyond the realms of chatting with friends, to being a key tool in business. And recently the Daily Telegraph said it could play a vital role in boosting retail sales. Most shops have Facebook pages and Twitter, but how many are actually using them to effectively engage with their … Can social media help reinvent the High Street and are there any lessons corporates can learn?
The university business blog is a relatively new phenomenon. While students themselves embraced social media early on, the universities at which they study took a little longer to see the engagement potential of blogging and social media. My specialist areas are around website development and search engine optimisation (SEO), so I’ve a particular interest in … Top UK University Business Blogs for SEO
Nineteen-year-old Tom is currently working at Leeds-based CMS Advertising. He recently attended a University of York two day master class in social media led by Northern Lights PR. Here, he reflects on what he learnt. Last month I attended the University of York’s two day social media masterclass at York University. Like most people my … Just because I am “young”, doesn’t mean I know how to use social media in business!
Twitter is great to engage directly with key industry influencers. This blog is about how to get results quickly from a new Twitter for business account.
This weekend I was on the BBC1 Breakfast sofa with Charlie Stayt and Louise Minchin to talk about Sally Bercow on Twitter. A few weeks ago I was trained for just this moment by The BBC Academy (this link goes to my blog explaining the initiative and tips from the training). So how did it … Grab the subject – 3 media interview tips
Senior people are struggling to understand and use Twitter. Here are 7 easy Twitter training steps for senior people to get you started and be strategic. Learn how to target potential new customers and build relationships with them – a new form of networking This week we had a cry from one of our … Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people
Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.
