How to use Twitter for business and create Twitter lists – a three step plan to be strategic The first part of this blog covered First Steps for Twitter Beginners. Hopefully you have now set up your profile, followed a few people and posted your first tweet – or two! Part two of this blog … Twitter for Business: Lists
This week the German giant, Bilfinger, swallowed up GVA. Or rather – according to some media – GVA ‘agreed a merger with a global player’. Bilfinger is an €8.5bn company and the transaction is worth £150m. You decide, merger or acquisition? Compare the two headlines below and you just … 5 inside secrets to successful mergers and acquisitions
Last week I reviewed the CIPR’s new book on social media, Share this Too. I wanted to pull out a nugget from each of the 30 contributors, so covering the rest here, part two. 1. Sharon O’Dea Sharon’s chapter on gamification disturbed me – particularly having this in a book for the PR industry. She … Share this too – Part Two
This was the question that a client emailed me last week and it set me thinking. My immediate response was, it has to be in external comms. Then I started thinking about some companies where they have outstanding HR teams and it would sit more naturally there. I posted this question on LinkedIn and Twitter … Where should internal communications sit – in HR or external communications?
We have worked with insolvency practitioners for more than 20 years. Without doubt, the most difficult part of their job is making people redundant. It’s an extremely pressured job and when you go into a company, your legal duty is to protect the assets of people who have lent money or are owed it, such … 9 tips for insolvency practitioners – learn from #HMVemployees and don’t get caught out by Twitter
Tesco has had a busy 48 hours. On Tuesday, Irish food inspectors reported that their ‘value’ burgers had 30% horse meat in them. By Thursday morning newspaper advertisements appeared in all national newspapers with an apology to their customers. In its advertisements, with the headline “We Apologise”, Tesco says: “We and our supplier have let … Tesco apology – how would your organisation deal with unexpected horse meat?
Emily Knowles is a media studies graduate working in PR and copywriting. After finishing my degree in 2011, my prospects of finding a decent entry-level job looked bleak. My marks were all right, but not outstanding, and the last sports award I won was in senior school. 1. Bleak prospects for job-hunting graduates The only … Were our universities right – ‘social media is a modern obstruction to gainful employment’?
Here are a few of the tips and insights that I took away from Nigel Botterill’s masterclass. Give a talk about your own expertise and learn from it. Use your archive materials. Monthly newsletters need to be monthly. Information marketing has enormous potential.
Have you taken part in a webinar with half a dozen nationalities from China to Silicon Valley – and all the challenges of varying quality of internet connections? With flights grounded due to Hurricane Sandy and New York still not functioning normally, no doubt more people than ever are using this extremely useful business tool. … Five failsafe tips to ensure successful international webinars
