How did Northern Lights break into international trade?

Northern Lights broke into exports in just 28 days and used LinkedIn and social media to research the market, secure overseas meetings and sign its first international deal in the Middle East.

Here, chief executive Victoria Tomlinson explains how Northern Lights targeted overseas markets, researched export opportunities, sought introductions to business leaders in other countries and established a presence in a new territory.

Addressing key issues like overcoming export challenges, identifying a niche for your product or services and motivating teams around the world, the interview provides key insights into success in overseas markets.

Crucially, Victoria explains why she has never seen Northern Lights business in Dubai and Abu Dhabi as “exporting”.

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