Making the most of silly season – managing your PR during summer holidays

The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise.

Here, Northern Lights’ communications director Ben Pindar shares his thoughts on how businesses can make the most of the silly season, secure press coverage and media interviews, promote their brand and grab the headlines.