What are the trends in Social Media? What you need to know

This blog first appeared on PRiME, an online magazine for women in their prime and looks at the trends in social media.

There are some great blogs around at the moment about trends in social media. I share some of these blogs and talk about the underlying trends in social media in business that are less obvious.

I am more interested in the B2B than consumer markets, and it has taken a long time for us all to figure out how to use social media as a relationship tool. This is partly because to have a relationship, you need two people in it! It’s taken the professions and senior people a long time to understand or start using social media. So if you want to engage online with a potential client, it’s hard to do if they aren’t there! read more