Jon Buscall of Jontus Media and social media “guru” interviewed Victoria Tomlinson about her ebook ‘Why you can’t ignore Social Media in Business’.

Jon and Victoria discussing some of the strategies and case studies outlined in the book as well as how Northern Lights PR decided to take the plunge and jump into a sea of social media three years ago.

In the show Victoria talks about why social media increasingly matters to business, particularly those working in the B2B sector.

Listen to the interview here