Northern Lights PR newsletter

August 2013

This month we all seem to have been involved in a lot of presentations – for once not just making but on the receiving end.

There is nothing like sitting through half a day of back-to-back presentations to remind you what works and doesn’t!

Here are our tips from the other side of the presentation table

• Remember the brief – if you are asked to demonstrate, don’t spend 30 minutes talking about your company and leave 10 minutes for the demonstration
• Tailor to the company – the worst fault we have seen is using a ‘standard’ presentation.  Play back the brief to the client, tailor the content to what is relevant

Don’t talk about yourself – talk about the client and relate everything to their perspective

Summer offer

For just £199 we will review your presentation and help you tailor it to a particular client.  What could that be worth to you?!

We also offer presentation skills.  How to light up a room and engage with your potential client – not send them all to sleep!

Call us on 01423 562 400 or email mail@northernlightspr.com

Women’s voices in the Middle East

Victoria has had a lot of meetings with senior people in Dubai who are interested in her role as a BBC expert woman on social media, business and education.

Many have commented that ‘women’s voices need to be heard in the Middle East’.  We are now looking at how we could help facilitate this and talking to partners, senior women and corporates about what would be helpful.

So far, our thoughts are to work with women at two levels

• Very senior women – develop media and presentation skills, personal branding and business networking.  Some senior women have said they would like negotiation skills, dealing with difficult people and more
• Female managers who want to progress to senior levels – building confidence and a ‘voice’ at work

If this would interest your business or you have thoughts of what you need, please contact us to help shape our offering on 01423 562 400 or email mail@northernlightspr.com

Sheffield Hallam University Business School

We are helping Sheffield Hallam business school with a campaign around learning and development challenges in corporates.  As part of this, there is a series of guest blogs from business leaders

Heather Jackson, Chief Executive, An Inspirational Journey

Would one change increase the number of women on boards?

Kath Fontana, Managing Director, BAM FM

What are the critical skills for middle managers – and how do you develop them?

Michael Wall, Managing Director, Beaumont Robinson

How can smaller businesses afford to train managers – and their chief execs?

David Heath, Head of Logistics, Clugston

Innovative ways for senior managers to engage with employees

Sign up to their blog to receive future thoughts from other leaders, coming soon.

New services from Northern Lights

We have been working with Jonny Ross, our associate, for some years and Jonny is now a core part of our team and offering to clients.

We can help you with website design, keyword analysis, SEO (search engine optimisation), website content writing, blogging and social media training and workshops

Latest blogs

Catch up with our latest blogs – and feel free to comment with your own thoughts and sharing advice

Shelley Ross – Journalist turned PR – how to fight back from negative press

Guestpost by Peter Smart, Yorkshire Head of Managing Partners’ ForumDo unproductive, older legal partners earn the same as major rainmakers?

Victoria Tomlinson – 5 reasons why PR must be linked to your core business

Shelley Ross – Why an internal communications strategy is so important for your business

Victoria Tomlinson – 10 event organiser inside secrets to guarantee senior people attend events

Helen Robinson – How to set up a Twitter account from scratch for business engagement

Leeds Business Week, 23 to 27 September 2013

We are supporting the Yorkshire Mafia in Leeds Business Week and running a free, one hour workshop. Victoria Tomlinson and Jonny Ross of Northern Lights PR will run a practical workshop, B2B Social Media – How to use LinkedIn and other social media to win new business.

Victoria is a BBC Expert Woman on social media and business, conference speaker, a blogger and author of a number of ebooks on social media – as well as traditional PR and communications. 

Jonny is a former optician who had his own business with an ecommerce site.  He now specialises in creating websites, ecommerce, search engine optimisation and driving traffic to a website.

Please use this unique link to register for this event, this must be used to register – http://bit.ly/18BBusw

And finally…

Victoria is still campaigning to get business leaders to understand and manage social media – here is a recent letter that appeared in the FT!